Consulting services

We take a client’s vision and turn it into an actionable plan with clear deliverables. Principal Erika Graffeo leads each project and has deep experience in branding, advertising, insights, research and creative development. Her passion for challenging the status quo brings fresh ideas to the table.

Identity and brand strategy consulting using various brand theories and scenario planning. Forming corporate visions and personalities and defining brand and product positionings.

Marketing consultation for advertising, promotions, launching products, and investor relations. Presentation content design and messaging development.

Expert at analyzing demographic, ethnographic, competitive and syndicated data for business development, new market, product and target opportunities, strategic insights, and monitoring trends.

Design, management and analysis of quantitative and qualitative research to uncover consumer insights, track results, forecast trends, inspire creative excellence and to understand communication effectiveness.

• Advertising/Creative Exploration
• Brand Equity Studies
• Concept or Product Exploration
• Customer Experience
• Ethnographic
• Positioning Research
• In-depth Target Probes
• Segment/Category Analysis

We can also identify learning gaps, develop research objectives and create a research action plan within your budget. 

If you are not sure how to move forward, give us a call!  We are happy to talk through it.

If you need someone to fill-in while a team member is out, we can hit the ground running and keep your projects moving.